Written by Douglas Wulff
One day in the fall of 2001, my Aunt called to say that squirrels were using an above-ground cable to access her roof and attic. The squirrels had done more than $6,500 in damage, and my Aunt was surprised to find that her insurance did not cover damage caused by rodents.
That day, my father and I developed a simple, yet very effective, solution to her squirrel problem. My aunt spent the next few days listening to the satisfying sound of squirrels falling onto the back porch.
We did some research and learned that squirrels and other pests not only cause residential damage, they are the second-leading cause of power outages in the United States. So we discussed the possibility of bringing our squirrel guard concept to market.
We formed Critter Guard, Inc., attracted some investors, and hired an electrical engineer and a product distribution manager. We established our headquarters in Columbia, Missouri, and set up manufacturing with American Plastics Group Inc., in Union, Missouri.
Within nine months, molds were completed for both Line Guard and Pole Guard, and production was underway. We had already received a number of orders from across the country before we actually had product on hand.
Since then, we've opened up markets across the U.S., in Canada, Australia and across the Pacific. So, what began as a makeshift solution to an annoying squirrel problem has quickly developed into an international business. And now, CRITTER GUARD products are helping utilities around the world prevent costly power outages.